"I've been thinking a lot about the secret of our success, I can boil it down very simply to being absolute zealots about quality. Making it cool to buy stuff that'll last a lifetime."
Yvon Chouinard
F24 By the Numbers:
98.3% of our Fall 2024 fabrics and 99% of Fall 2024 styles are made without PFCs—also known as PFAS or forever chemicals
98% of Fall 2024 styles use preferred materials
98% of Fall 2024 styles use recycled materials
91% of Fall 2024 styles are made in Fair Trade Certified™ factories
43% of Fall 2024 styles use natural materials
16% of Fall 2024 styles use organic cotton
3% of Fall 2024 styles use Regenerative Organic Certified® cotton
