Fall '25: Mutualism

In changing our business purpose and in setting our 2025 Impact Goals, Patagonia shifted to a "North Star" mindset. A shift that looked to challenge our founder's claim that there is "no such thing as sustainability. There are just levels of it. It's a process, not a real goal." Because to save our home planet, we need to work toward more than "causing no unnecessary harm," we need goals that stop the bleeding and start healing. We need to leave things better than we found them, to create in reciprocation with the earth and our co-inhabitants, and to acknowledge that all resources are shared and limited.

By the Number Enviro and Social Impact Stats:

• 100% of F25 styles are made without intentionally added PFAS.
• 97% of F25 styles use preferred materials.
• 88% of F25 styles use recycled fabrics.
• 40% of F25 styles use natural fabrics.
• 17% of F25 styles use organic cotton fabric.
• 3% of F25 styles use Regenerative Organic Certified ® cotton fabric.
• 7% of F25 styles use Cotton in Conversion fabric.
• 90%+ of F25 styles are made in Fair Trade Certified ™ factories.